TTF Wu Fenghua: On Three Levels of Jewelry Design



If you want to stand in the field of global high jewelry, unique original design, exquisite craftsmanship, perseverance must be possessed, and the field of jewelry design, form aesthetics, cultural aesthetics and philosophical thinking are progressive.

Formal beauty is the most basic part of jewellery design. Jewelry is originally a lonely, cool gems and precious metals. Designers use clever ideas and exquisite designs to give them vitality and make them live. The art of displaying jewellery through visual communication is expressed. Charm, giving people the enjoyment of beauty. Like TTF's high-end jewellery work "Butterfly", the designer has masterfully conceived the idea of ​​transforming a homogenous pigeon blood red ruby ​​with a perfectly cut diamond into a lifelike butterfly, displaying the artistic beauty of jewelry and bringing beauty to people. enjoy.

The cultural beauty of jewelry design is to pursue the beauty of the form while incorporating the cultural imprint into the formal beauty of jewelry design. It is both a deeper pursuit of the beauty of jewelry art and a refinement and inheritance of the essence of excellent culture. The highest combination of formal aesthetics and cultural connotation is the embodiment of “artistic conception”, which makes the jewellery pieces more worthy of careful consideration. In the Chinese Lunar New Year in 2012, facing the same design element, Long, the same design theme TTF collaborated with six emerging Chinese artists from different industries to conduct cross-border jewelry design. The design works represent the traditional zodiac patterns in the artistic form of contemporary jewelry design, forming a unique visual artistic charm. The work “Dragon Flowing Water” has been awarded the 2011 Design Award by Bazaar Jewelry for its smooth shape design and rich Oriental cultural connotation. . TTF2012 high-quality jewellery new product "The Lady", the planner through clever ideas, so that the angular stick-shaped tourmaline and elegant women's appearance, strong heart echoes, the work with its elegant and beautiful shape, with a unique visual art charm , topped the cover of the 2012 spring edition of Dreams, France's leading jewelry magazine.

The highest level of jewelry design is philosophy, philosophical, and then through clever ideas, contained in jewelry works, like the designer's "life and death" as the theme of the avatar ring made of the ring, outside it is a rose gold carefully crafted by Wu Fenghua Mr.'s head, which is made of enamel diamonds. This ring vividly represents the philosophical reflections of life and death in Chinese Buddhism thinking that are just separated by a door. Open this door is eternal life.

As a pathfinder for Chinese high-end jewellery brands, TTF insists on designing with the highest standards, constantly innovates and enterprising, enhances its own brand value, and devotes itself to original design. It is the mission of TTF. No matter how difficult the road ahead, we will Keep on going.

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