Domestic sports shoe companies hit the "Asian sales" brand

On September 3, the 361° Asian Footwear R&D Center will be established in Guangzhou. "The establishment of the center will better coordinate the company's sub-operations and sales," said Zhao Feng, deputy director of the 361° brand. As early as November 2008, 361° signed Guangzhou Asian Games Organizing Committee and became a senior partner of Guangzhou 2010 Asian Games. In March 2009, it became the official sponsor of the Olympic Council of Asia.

For another sporting brand ANTA, through the cooperation with the Chinese Olympic Committee “expensive”, after obtaining tickets to enter the Asian Games, it passed an ANTA 2010 Asian Games Chinese Sports Delegation Award Equipment Design Competition. "Enjoy the "eyeball." “Consumers tend to pay special attention to apparel sponsors while watching events, which will greatly help increase brand awareness.” said Xu Yang, director of Anta Sports Market Center.

In addition, Peak, who has always focused on building professional basketball equipment, has also been busy planning ways to get involved in the Asian Games. "The entry point may be around professional basketball teams, sponsoring professional teams in comprehensive sporting events to allow more consumers to understand the brand and lay the foundation for brand transformation into a comprehensive sports brand in the future." Peak Brand Center Hou Lidong told reporters.

Many sports brands compete for sub-operations and sales resources, which can also be confirmed by the substantial increase in sponsorship revenues of the Asian Games. The figures show that the current revenue indicators of the sponsorship field of the Guangzhou Asian Games have exceeded the previous scale, being 4.5 times that of the Doha Asian Games, Busan. Three times the Asian Games.