It is reported that July 8, 2012 -10, Shenzhen Wei Yan costumes Co., Ltd. will bring its "speech-EIN" apparel debut 2012 Shenzhen brand clothing exhibition, will showcase the Nordic unique fresh style, you are welcome to come to comment Kam
The Baby Booties of JNPFOOTWEAR are made of sheepskin. We choose the soft sheepskin leather for our baby booties, so it could be easy to wear.
We have patch sheepskin leather baby booties and full pieces of sheepskin leather baby booties to meet different the requests of our clients.
Feel free to let us know which kinds of sheepskin baby booties would you like, there might be something fit for your markets. And our developing teams also like to work with you for new styles of baby booties.
Baby Booties Baby Booties,Baby Booties Boy,Baby Sheepskin Boots,Baby Booties Crochet YANGZHOU JNP IMP.&EXP. CO.,LTD , http://www.jnpshoes.com
Company Name: Shenzhen Wei Yan Clothing Co., Ltd
Chinese brand: words
English Brand: EIN
Exhibits Category: Apparel
Hall number: Hall 9
Booth number: 9C07,9C08,9C09 
A brand overview:
1), brand history
EIN - China original design brand, brand was founded in 2002, interpretation of the Nordic impression
O Strain phase (2002-2005)
According to market demand and competitor analysis, adjust their product strategy at any time, to create a unique differentiated selling point in order to win the market.
Ø Personalization phase (2006-2009)
Through the integration of all the resources of the enterprise, we will focus on creating long-lasting product attributes and values ​​and build a personalized product strategy with the brand as the core.
Ø Design Stage (2010-2013)
More performance design ideas and ideas in product development has always been the most leading, the brand has always maintained an innovative, stylish and leading style.
ã€Design Spirit】
Through the combination of lifestyles and values, art, hobbies and other elements of lifestyles and wearing ideas to express the women's soft and quiet, freedom and rebellion, tenacity and fearless, resulting from a comfortable, simple, simple life and Longing for things Simple design to create a pure style, to convey meticulous humanistic care, emphasizing the inner needs of the way of life and dress idea is the starting point of the design.
2), brand positioning
Chinese original design brand
ORIGINAL DESIGN BRAND
IDEAL concept
Returning to rustic luxury RETURNING TO THE PLAIN LUXURY
Unique, purely Nordic qualities
Abandon the complex is not flashy,
To simple, natural, comfortable, practical design for the essence
Return to nature, only by proportion, color, size and texture to convey the beauty
Through life, value, art, preferences and other elements
To interpret contemporary women's soft and insecure, freedom and rebellion, tenacity and fearlessness
Express a longing for comfort, simplicity and purity of life and things
VALUES values
Advocate quality, not material
With a simple design
Create a pure style
Deliver meticulous humanistic care
The real pursuit is quality rather than material
Emphasize the inner needs of the lifestyle and dress concept is the starting point of design
STYLE style
Interpretation of the Nordic fresh breath
Clean: Products fresh colors, simple and exquisite display, no impurities in the nature of life revealed under the clear atmosphere.
Nature: from the fundamental life, from the understanding of the living environment, emphasizing environmental protection, recycling. Through the beauty of life experience and touched the moment to create a bearing the dream and sensitivity.
Comfortable: not to dress as cumbersome, clothing is to express more in line with the inner needs of the self.
Rebel: distinctive personality, independent personal opinion, emphasizing self-awareness under the same aesthetic conditions.
SLOGAN slogan
Elegance • In • Nature
Free from the heart
3), the target consumer group
25-year-old -40 years old, emphasis on personal consumption, concerned about the quality of daily necessities and personal values, concerned about the brand culture, self-cultivation, assertiveness, not blindfolded fashion, gestures show wisdom and calm. Has a delicate and sensitive eyes, poetic, clean, nostalgic, self, love nature and environmental protection, colorful life but rich and quiet, simple and magnificent.
Cooperation needs:
Acting / joining conditions and policies: EIN's identity and brand identity recognition, in line with the conditions of the target cities and shopping malls, excellent or very potential customers,
Target cities and malls: Class A malls in cities and key secondary markets in all provinces of the country.
Hall number, booth number: Hall 9, 9C07-9C09
Exhibits product categories: clothing