[China Glass Network] The first problem is "greed" Copy Cotton Microfiber Fabrics Item Cotton Twill Fabric,Organic Cotton Fabric,Cotton Silk Fabric,Cotton Canvas Fabric Changxing Zhongyuan Textile Co.,Ltd. , https://www.zyhometextile.com
There are many companies that make brands, they are all blind, and the purpose behind them is simple, that is, making money and greed. This is the desire without a bottom line, so we say that there are so many things in China, so many people have not talked about the crisis. Is there still less this year? We used to think that there was a drain oil, so there should be no Sudan red. If there is a Sudan red, there should be a lesson. Now CCTV is exposing the fast-growing chicken. It takes 40 days to get out of the cage and fight for 30 days. The Chinese have gone abroad. It’s a great thing, foreigners have not adapted to China, long-term resistance to stress, tolerance has come out, and accidentally Chinese people have become better people in the world. Why is this? We thought that if we had tainted milk powder before, we should not have poisonous capsules, but so many crises still happen in front of us, but is it just that? Many of our Chinese companies, especially some so-called brand-oriented companies, have no bottom line. How can we create unlimited bottom line? Therefore, greed is the big problem of the brand, the desire without the bottom line. To build a brand to return, how to stop greed? To quit greed is to adhere to our quality, any product and service are quality is king, quality wins.
I went to Hainan to see real estate two days ago. My returnee friend spent seven years working in Hainan. I only made a few buildings in Hainan. I only sold a few suites in seven years. I said that you did not develop in the second and third phases. He said that we should not be in a hurry. We must intensively work hard. Our approach is not like other real estate dealers. We are blindly expanding. They want to make architecture beautiful and let people enjoy it. So their lighting, the day our chief architect took us to see The design of their windows, they said that we are not making money, other houses sell more than ten thousand square meters, our price as long as you really like how many houses, I can't wait for 10,000 yuan a square meter to sell to you, this is the pursuit, I think such a company can make a brand. Jobs said that living is to change the world, this is his original intention. So no matter what we do, let's not forget why we did this.
The second problem is "å—”"
You are resentment, fear, and fear without reason. When a person has no reason to fear, he will become very impetuous, so many of us in China, look at this to make money, do it tomorrow, and make money to do that tomorrow, so Chinese companies will always be diversified, and they will die very quickly. Soon, how can Chinese companies build brands? People abroad are doing things for generations, so they have brands. This is what we say is that Chinese companies still lack faith. We often say top-level design. In fact, more important than top-level design is the underlying construction. The underlying construction comes from our values, mission and responsibility. Without these things, your chassis is Sand, if you build a higher house on it, it will collapse. European houses are still in use for seven or eight hundred years, and our house will fall in seven or eighty years, so we say that China's house is leaking, there are cracks, and we are thinking fast. Perhaps the first 30 years of Chinese enterprises staking the land, gold is everywhere, you can earn money, but in the future, I think that no matter whether you have an acre of three points or more than the land, you must intensively work hard and do your own thing, I think We lack the continuation to do it.
The third problem is "obsession"
Obsessed with self-perception, obsessed with the certain consumers I think I like, I think that my taste is the taste of the consumer, or that the taste of the popular kitsch is the taste we should have, so it leads to his mental state and results. It is kitsch. We said that Jobs is his kitsch? If he is kitsch, he will not have a mobile phone like Apple. In fact, many people who learn Jobs know that he is a Buddhist. Even after Steve Jobs left, his apple is still an apple that another person eats, so Captain Cook’s apple is now innovating and falling, and it’s a bit of a crisis. So how many of our Chinese business owners use their products as art works to operate as a beauty. The ceramic culture of Chinese culture, why so many people are excited, because it brings us a sense of beauty, so I just saw a famous entrepreneur a word, Mr. Zhou Hongyi said a word, he said each The CEO of a Chinese company, don't do anything, first implement your product experience, experience your product, whether it can be liked by yourself, and be liked by your consumers.
So he said that every CEO should be the chief experience officer. Therefore, we will have a sommelier in the future, a variety of tasters, and a product experiencer. I think this is also a very important new position. However, we feel that it is very difficult for us to create an important brand under the current impetuous, obsessive and greedy state of China. As a brand person, we sometimes feel very worried, although we are trying our best to build it.
In our company, Far East Holding Group is a top 500 company in China. We are also building our own brand. We have built three brands of personal brand, corporate brand and product brand. Our company started from billions to now. The brand value of tens of billions. In addition, brand building is not to say that there is a brand official, brand director, brand department can create a brand, it must be in accordance with the theory of comprehensive brand management, from the boss to the employees know the brand, the whole process, the entire structure can be built Out of the brand. I hope that our Chinese companies will really come out of greed. We must have a normal heart, practice our hearts, be grateful, and be patriotic. In addition, we must be fixed. When you do something, you can become focused. An expert on one thing.
What is a brand, a brand is the sum of the interests of all stakeholders, not only consumers, but stakeholders, including your customers, your upstream and downstream, regional, government, country, boss, shareholders, etc. Everyone is closely connected with this brand. China has become a world economic power, not a strong country, because we do not have many of China's own brands. We also hope that more people can call for reunion, cohesion, and build a brand together, so that the brand can win more respect for China, and let us make the brand more respected.