Humen clothing profile
Humen is located in the east bank of the Pearl River Estuary, located in the southern city of Dongguan, located in the spike, deep, beads and the provincial, Hong Kong and Macao economic corridor intersection, sea, land and air traffic is well developed. In the past, Lin Zexu "Humen smoke" prominent in the world; today, "Humen clothing" famous inside and outside. Humen has become well-known at home and abroad, "China's clothing city", "China's women's famous town." Humen clothing industry with large-scale, high yield, excellent texture, new models, fast shipping, the market characteristics. Humen annual sales of apparel accounts for about 30% of Guangdong Province, accounting for about 20% of the country. Humen has become a clothing industry as a leader, commerce and trade as the main circulation industry, supporting the full range of textile and apparel industry production and sales base for industrial clusters. By the end of 2009, the town has 1,250 garment factories and garment factories with an annual output of 250 million pieces (sets), with sales of 15 billion yuan and exports of 400 million U.S. dollars. The town 650,000 resident population engaged in garment manufacturing industry about 250000 people. Humen existing large-scale professional clothing wholesale mall 23, more than 10,000 shops, operating area reached more than 300,000 square meters, these large shopping malls are mainly concentrated in Fumin Fashion City, a square kilometer of commercial agglomeration within the "central area." At the same time, Humen clothing enterprises in China and abroad with stores, chain stores more than 15,000, the sales network has covered the country, extending overseas more than 40 countries and regions. Humen owns 147 apparel industry supporting industries such as weaving, stereotypes, bleaching and dyeing, zippers, embroidery, buttons and accessories, 10 wholesale markets for all kinds of fabrics and accessories, forming an area of ​​1 km2 for sales of excipients, and various types of clothing consulting and training , More than 40 promotion agencies; more than 50 professional logistics, warehousing, distribution, shipping companies, more than 6,000 daily flights to and from the Humen bus. Humen clothing market formed a perfect design, production and sales of integrated clothing industrial structure network. From the clothing style point of view, Humen clothing, as the representative of "Southern School Costume", is inspired by the sky, the earth and the sea. The materials are light and thin, and the colors exert itself to express the bright colors of the southern sky, clear water and green trees , Modeling, style closely follow the fashion in Hong Kong, South Korea, Japan and Europe, at the same time attaches great importance to highlight the Lingnan style and the charm of the Southern Yue River, self-contained style, highlighting the fashion and leisure charm. From the product structure point of view, mainly women's fashion and casual wear. The town garment enterprises 60% casual wear, women accounted for 60% of the Humen clothing market; products are mainly women's fashion, T-shirts, sweaters, jackets. After more than 20 years of development, Humen clothing brand out of a "no card - OEM - a brand - brand name" path of development. Humen clothing manufacturers registered more than 5,000 trademarks at home and abroad. From the first International Fashion Fair in 1996 launched the first seven brands Humen clothing, clothing fairs one after another to cultivate pure, loose eagles, according to the slave more than 80 have a certain regional influence clothing brand. Humen clothing brand strategy has also achieved some success. A "pyramid" -shaped brand creation structure has been gradually formed. The brand echelon of "regional brand-Guangdong famous brand-national famous brand" has ranked Humen as a regional brand gathering center. At present, more than 30 apparel brands have won the title of provincial famous brands, among which 1 is China Famous Brand, 3 is China Famous Brand, 11 is Guangdong Famous Brand and 13 is Guangdong Famous Brand.