The filial piety must be seen: a filial piety, Song Yan let the younger generation of filial piety and wisdom of the times

As the social competition becomes more and more fierce, many young people choose to leave their homes and stay in the big cities. They strive to have a place in the competition with their talents and knowledge. However, they lack money, not friends, but parents. They may miss their parents, care about their parents, and worry about their parents' health, but because of the gap between time and space, they often lack communication with their parents and neglect their parents' feelings. Children are working hard outside, and the family is left with empty nesters. This has become one of the true portrayals of Chinese society.

承孝恩,宋妃孝文化金镶玉采购季盛装启航

Cheng Xiaoen, Song Yuxiao culture gold inlaid jade procurement season set sail

What do parents need? What parents need is that their children often go home to see, safe and healthy. In fact, the heart is more than the heart, the children also hope that the parents at home are healthy and long-lived, and peace, because nothing is more important than the word "safe." The development trend of the market always conforms to the needs of each consumer, especially the needs of the younger generation. The desire of young people to give parents “safety” naturally becomes a point of interest demand, and begins to demand and guide all walks of life in the market to meet this demand. Satisfy. Marketing with "filial piety" as the emotional theme is imperative.

宋妃珠宝佛

Song Yu Jewelry grasps the needs of mass consumers and uses gold inlaid jade as a carrier to promote the return of filial piety culture in the market and society. On April 22, 2014, a filial piety-2015 Song Xiaoxiao culture gold inlaid jade procurement season was opened in the Song Yi Shenzhen exhibition hall. The event will span two months, covering Mother's Day and Father's Day. It not only establishes a new marketing concept for gold jewellery for jewellery buyers, but also conveys the good intentions of fraternal parents to the end consumers.

尊孝礼,宋妃金镶玉演绎千年孝道文化精神

Honoring filial piety, Song Jinjin inlaid jade, interpretation of the spirit of filial piety culture

Since the birth of the Huaxia nation, "governing the world with filial piety" has become the governing program for the implementation of the two-year imperial society. The birth of the golden inlaid jade in the late Western Han Dynasty has laid the foundation for the love of Jin Yu in China for thousands of years. The emperor uses the golden inlaid jade to pass the country, to rule the world with filial piety, and as the carrier and the concept, the gold inlaid jade represents not only the symbol of power, but also the embodiment of filial piety, benevolence and righteousness. Therefore, gold inlaid jade not only highlights identity and status, but also conveys the blessing and positive energy of peace and filial piety.

Song Yu is good at excavating the cultural connotation of gold inlaid jade. In the design, he not only pays attention to the enhancement of the wearing comfort of jewelry, but also deeply interprets the auspicious and peaceful meaning of gold inlaid jade. The traditional cultural elements such as peony, gourd, crane, bat, and magpie have been transformed into a piece of gold-inlaid jade with a oriental charm. These Song dynasty gold inlaid jade boutiques not only convey the good wishes of wealth, auspiciousness and peace, but also contain trace elements such as zinc, magnesium, copper and selenium which are beneficial to the human body, which is conducive to enhancing physical fitness, preventing diseases and prolonging life. Therefore, the gold inlaid jade will eventually become the best choice for the younger generation to be grateful and filial to their parents.

系孝心,宋妃紧抓终端“孝”需求定义金镶玉设计

Department of Xiaoxin, Song Yu grasps the terminal "filial piety" demand definition gold inlaid jade design

Song Yu Jewelry, which is based on the “Global Gold Inlay Jade Craftsman”, redefines the gold-inlaid jade design and promotes the new production every 8 days. Hundreds of gold inlaid jade designers from the Song Wei brand start from the end consumers and travel through the streets of major cities to find out the design concepts and the latest trends. Through the regional provinces, buyers, brands, and localities. The sales situation and the customer's reaction, flexible adjustment of the product design direction, so as to introduce a stylish, targeted gold inlaid jade products.

This time, for the marketing concept of “golden inlay” with the theme of “filial piety”, the designers of Song Hao brand have a deeper understanding of the preferences of the middle-aged and elderly people and the wearing habits of jewelry, combined with the consumption habits of young consumers, weigh the gold in the design. The amount of use makes the product more environmentally friendly and more suitable for mass consumption. A filial piety-2015 Song Songxiao culture gold inlaid jade procurement season event, in addition to let buyers understand the value of gold inlaid jade for the terminal, it will also better use "filial piety" as the emotional medium to pull the gold inlaid jade and The distance between the end consumers and the final realization of the depth of the gold inlaid jade in the market.

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