Italian luxury cashmere brand Loro Piana launches eco-fabric processing technology

Loro Piana, the Italian luxury cashmere brand, will present its latest Green Storm System treatment technology at the recently held Milano Unica.

The Green Storm System is an environmental upgrade based on existing Storm System processing technology. Since 1994, the company has applied Storm System to the treatment of natural fabrics to create waterproof and windproof fabrics.

The new treatment technology consists of a hydrophilic permeable membrane for the back of the fabric, which consists of 50% renewable plant resources and special polyurethane made from castor oil. This ultra-light breathable film provides extra stretch and softness to the Storm System treated fabric.

The Green Storm System also includes Rain System processing technology. Launched last February, the Rain System enhances the waterproofing of the Storm System by creating an invisible barrier around the fibers that prevents dust, dirt and liquid stains. Rain System processing technology is also environmentally friendly, with 60% of the ingredients being made from renewable energy.

In addition to the Green Storm System, Loro Piana will also launch a new ad for its iconic fabric Tasmanian. In the 1960s, Loro Piana introduced the high-end wool fabric Tasmanian, which weighs only 250 g/m and has an average fiber diameter of only 16 microns. Tasmanian's breathability, thermal insulation, durability and comfort make it one of Loro Piana's main textiles.