Ancient and modern lingerie reproduce the fifth Shenzhen International brand underwear exhibition

In April 2010, from the 1st to the 3rd, the Fifth Shenzhen International Brand Underwear Exhibition will take place at the Shenzhen Convention and Exhibition Center. This event is organized by the Shenzhen International Brand Underwear Fair Committee, and it brings together leading brands from both traditional and modern sectors of the industry. These well-established names are set to showcase their latest innovations and highlight the evolving trends in the market. Ancient & Modern, a century-old Chinese brand with international recognition, has undergone significant transformation over the years. Starting from a small storefront, the company has expanded to over a thousand stores nationwide. It began with just 20 employees and now boasts a team of nearly 2,000. The brand's production facilities have grown from a modest workshop to a modern factory spanning 10,000 square meters, equipped with advanced technology. Its product range has also evolved from simple cotton bras to a diverse collection including synthetic bras, undergarments, sleepwear, swimwear, beachwear, and shaping underwear. In 2008, the company achieved a revenue of 1.2 billion yuan, paying over ten million in taxes annually. Through strategic reforms and leveraging Shanghai's position as a fashion hub, Ancient & Modern has consistently made forward-thinking decisions that have strengthened its market presence and built a strong reputation as a "Chinese Famous Brand." Throughout its development, Ancient & Modern has always emphasized a balanced approach between online and offline promotion. From high-quality print advertisements and PR events to television commercials and annual conferences, the brand has consistently engaged consumers through fashion design and elegant storytelling. Following its successful participation in the 4th Shenzhen Underwear Fair, the brand saw increased sales and greater brand awareness. From April 1 to 3, 2010, the Fifth Shenzhen Underwear Fair will offer an opportunity for Ancient & Modern to present its strengths. The brand will occupy a 168-square-meter booth, designed with elegance and sophistication, reflecting its deep cultural heritage and powerful brand identity. In addition, Ancient & Modern will be part of the 2010 SIUF Chinese Underwear Fashion Trends, serving as a key player in shaping the direction of the industry. "Light colors, yet carrying a subtle fragrance—no strong visual impact, just a gentle spring-like feeling..." Ancient & Modern exudes elegance and sensuality, setting the tone for the 2010 underwear fashion trend. With its graceful style and innovative vision, the brand is ready to lead the way into a new era of fashion and self-expression.

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