Shaoxing Haisa Textile And Garment Co.,Ltd , https://www.haisafashion.com
Ancient and modern lingerie reproduce the fifth Shenzhen International brand underwear exhibition
In a recent update, the reporter learned that the 5th Shenzhen International Brand Underwear Fair will take place from April 1 to April 3, 2010, at the Shenzhen Convention and Exhibition Center. This event will once again bring together leading brands from both ancient and modern eras in the industry, showcasing their latest innovations and development trends.
Ancient and Modern, a well-established Chinese brand with a long history and international recognition, has undergone significant transformations over the years. Starting from a small storefront, it has grown into a network of over a thousand stores. The company expanded from an initial team of 20 employees to a workforce of nearly 2,000 people. Its production facilities have evolved from a modest workshop to a modern factory spanning 10,000 square meters, equipped with advanced technology. The product range has also expanded from simple brassieres to a wide array of items including synthetic bras, underwear, sleepwear, swimwear, beachwear, and shaping undergarments. In 2008, the brand achieved annual tax payments exceeding ten million yuan, and by then, its revenue had reached 1.2 billion yuan. Through strategic reforms and leveraging Shanghai’s fashion leadership, Ancient and Modern has consistently made forward-thinking decisions, building a strong brand with great market presence and social reputation—earning its place as a true "Chinese Famous Brand."
Throughout its development, Ancient and Modern has always prioritized a balanced approach between online and offline marketing. It has invested in high-quality print advertisements, PR events, TV commercials, annual meetings, and new product launches. These efforts have helped shape a vibrant brand image and earned widespread praise from consumers. Following its successful participation in the 4th Shenzhen Underwear Fair, the brand saw a significant increase in sales and brand awareness.
From April 1 to April 3, 2010, the 5th Shenzhen Underwear Fair will be held. Ancient and Modern will showcase its strength and rich heritage through a large 168-square-meter booth, featuring elegant decorations that reflect the brand's sophistication. Additionally, the brand will play a key role in the release of the 2010 SIUF Chinese Underwear Fashion Trends, positioning itself as the "Chinese Underwear Trend Indicator."
With a style that is both subtle and refined, Ancient and Modern exudes a quiet elegance. As one observer noted, "Dressed in soft colors, it carries a faint fragrance—no strong visual impact, just a gentle spring breeze." This delicate yet confident approach is setting the tone for the 2010 underwear fashion trend, offering a fresh and sophisticated vision for the future of undergarments.