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100 Wing Business: fur brand distinctive
In mid-November, Beijing has already experienced two major snowstorms. Over the past week, the southern regions have also been hit by heavy snowfall. This year's winter seems to have arrived earlier than usual, and as a result, the fur market has seen a sudden surge in demand. Recently, a reporter visited the fur shopping district at Bai Rong Fur Mall in Beijing to learn more about how local fur merchants are dealing with this unexpected seasonal shift.
Before entering the market, Van Bureng, a representative from the fur section of Bai Rong Mall, provided an overview of the current situation. Located on the 6th floor of District B, the mall covers over 2,500 square meters and is home to 44 fur businesses specializing in mink, rex rabbit, and leather coats. According to Wang Suk-jun, head of the fur department, these 44 shops are among the strongest domestic fur brands, with solid reputations across the country. Brands like Moonstone, Oriental Lady, and Veblen are well-known for their quality and style.
With the arrival of heavy snow, customer traffic in the fur market has gradually increased. All the stores are working hard to attract and retain customers, offering special promotions and personalized services. As one merchant put it, "This is our busiest time of the year, and we're doing everything we can to make sure our customers feel welcome and satisfied." The combination of early winter and rising demand has created a unique opportunity for the fur industry, and the market is now buzzing with activity.